Saturday, 17 September 2011

Made in...

As this is a rather personal blog, I wanted to share with you a change of my way of thinking in regards to a reality that is more and more experienced around me lately. I live in Florence for more than 9 months now and what is really obvious is how proud the Italians are for their famous etiquette “made in Italy”. If this etiquette is stronger or weaker than before is a matter that I wouldn’t like to mention right now but at least the etiquette remains strong in the minds of everyone as synonym to high craftsmanship and quality.

 What I realized these past few months is how much Greece is strong in imports. Like the fact that we had Starbucks way before Italians have had (the first Starbucks is rumored to open in Milano soon) and Inditex brands such as Uterque and Oysho that opened in Athens before approaching other more important European cities first. Well, nothing is wrong with that for sure and personally I felt rather proud that I had something that others didn’t have yet, but in such a plentiful environment is normal that we…well I, forgot something.

…How little I cared if something was made in Greece or abroad. And here I am today reading about these foreign brands such as The Row of the infamous Olsen twins that is predominantly manufactured in the USA. As Ashley Olsen says, "I really believe in our ability to be able to create here and utilize the skills that people have here. The skill set is here... But whether it's cars or clothing, I believe in manufacturing as close to home as possible." Then, there is another “celebrity” brand that is doing really well, Twenty 8 Twelve of the Miller sisters that for the first time this Autumn/Winter season they attempted to manufacture on home turf with a limited edition collection exclusively “made in England”.

 Made in…should count a lot more these days and as fashion is concerned, we shouldn’t forget about the existence of Greek brands. From Attrativo to Badila and from Ioanna Kourbella to the new generations of Greek designers, we should care a little bit more about our choices and consuming habits!

 p.s. well I also remembered this post of dearest Alecca Rox. Check if you haven’t done yet!

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fashion lover but most of all style seeker