Madame Shou Shou

Thanks to Tonia, some days ago I discovered a new Greek brand under the name "Madame Shou Shou".

Initially dragged by the careless-colorful-so-Greek mood of the photoshoots for the first two collections, I wanted to learn more about the designer Elina Kordali. For this reason, I decided to ask her in person. Enjoy the interview and don't forget to visit her fb page for more details on her collections!

" I have studied Fashion design at Instituto Marangoni in Milan and afterwards I did a Master in fashion styling at IED in Barcelona. Madame Shou Shou started on April 2011. The 2nd winter collection is already in stores

Usualy I name my clothes after the people I love most,my favourite piece from my winter collection is a brown jacket which i named after my most loved person in my life , Paul.

All the fabrics of my collections as well as the production are 100% "made in Greece". From the very beginning I knew that I wanted it to be this way. I don't know if it will be a positive decision but at least I'm happy to be helping even like this, these difficult times.

In the beginning it was very difficult to find the contacts, but now I can definitely say that I am satisfied both for the price and quality of the materials I'm using.

Designer or Stylist?...

I am a designer but in all the photoshoots I realise how much my studies and my knowledge of styling have helped me. I think that my Fall/Winter collection combines casual with theatrical. All the clothes are made of very soft and comfortable fabrics while at the same time their lines are very romantic as if created in the past eras.

I love traveling, I am leaving in  a few days for one month round trip in South America. I think that this trip will make me more inspired that why the Summer Collection 2012 will have a lot of influences of these places...

A webpage as well as the eshop of Madame Shou Shou will be soon online so stay tuned!

pic source: all pics taken from Madame Shou Shou's fb page