Wednesday, 2 September 2009

Neurotica A/W 09/10

Few words for Neurotica label:

Neurotica is a London based label specializing in hand printed pieces designed by Victoria McGrane.
Originally from Lancashire, England, Victoria grew up in the sunny Northern Beaches of Sydney, Australia where she studied painting at Sydney College of The Arts and Textile Design for Print at East Sydney Tafe. After an extended backpacking trip through South East Asia and Europe ending up in London, Victoria assisted fashion designers Michelle Lowe-Holder and Siv Stoldal and worked freelance before setting up a textile printing studio.
Victoria's love of print is evident in all of her designs, which feature intricate geometric repeats and inky hand drawn illustrations.
The name of the label is indicative of the mood of the line and the fact that Victoria is a self-confessed neurotic& The collections explore the boundaries between the sweet and the sinister and are designed with the kind of girl in mind who is highly individual and likes her cute to come with a darker edge.
One of the definitions of the word neurotic is "an obsession with everyday things". Neurotic is derived from the greek word Neuron- meaning "Over stimulation of the nerves and senses", this combined with the implication of desirability really sums up the labels philosophy.


1 comment:

  1. I love everything that carries a british backround!

    P.S. Your fashion notebook is our lucky charm!!!




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fashion lover but most of all style seeker